hi, i'm zoi.

Anyone can ship a screen now.
Shipping the right one, well, is the job.

I'm a product design engineer and design leader working on marketplaces, mobile apps and B2B platforms. Hands-on in Figma and in code, from research and product decisions to the design systems and AI workflows teams build with.

↓ scroll for the work

the approach, and the proof

Prototyping and shipping in code means decisions get tested in the real medium, not argued over in a mockup.

3.7 → 7.3the team's confidence with AI-assisted workflows, before and after a hands-on training programme
See the AI-native team →

Research that changes the plan, followed all the way through to what guests actually do.

Option Bwon in testing and shipped: payment plans visible up front, with fewer questions and less friction
See the long-stay research →

From a blank page to the tool partners open every month: information architecture, interaction model and UI.

<10% → 66%monthly partner adoption, from the old MVP to the redesign
See the Partner Portal →

Token architectures and component rules that make every new screen cheaper, and a rebrand safe.

3 levelsof tokens: brand, semantic and component, so AI agents implement designs without hard-coded values
See the token system →

Small, fast experiments are how a product moves from an experience that just works to one that amazes. Each test is cheap, each answer is real, and together they let the business take bigger steps with confidence.

47 daysto prove a clearer pricing design: Reserve clicks fell 18% while bookings held, so it shipped to everyone
See the listing page →

selected work

2022 — 2026 · blueground
Listing detail side panel opening beside the listings table
01 · b2b platform, 0→1

A partner portal, designed from a blank page

IA, interaction model and visual language for the platform partners run their business on. Monthly adoption went from under 10% to 66%.

  • strategy
  • IA
  • shadcn
  • hands-on UI
Single payment? Surely you don't expect me to pay for a full year in advance…
Move-out date? I don't know.participant, 2025
Pricing module with a monthly view
02 · research → strategy

Why long-stay guests didn't see themselves

17 interviews, five insight themes and one journey-wide strategy. The winning pricing design raised fewer questions and removed friction.

  • research
  • pricing UX
  • conversion
The listing page on desktop with the pricing module
The listing page on mobile
03 · marketplace craft

The page where guests decide

An image-first listing page that answers the booking questions before checkout. In an A/B test, Reserve clicks fell 18% and bookings held.

  • visual
  • interaction
  • responsive
brand-color-blue-600
alias-color-primary-600
mapped-surface-primary-default
#273656
04 · leadership + systems

Building an AI-native design team

Three levels of tokens so AI agents turn designs into code without hard-coded values, and a team whose confidence with AI doubled.

  • team building
  • design systems
  • AI enablement

the bar is a team sport.

The best teams are small and senior, with every designer owning a product end to end. Leading them means setting the direction and a bar worth reaching for, then getting out of the way.

I still build. I prototype and ship UI in code, design token systems that let AI agents implement designs without guesswork, and write the agents and workflows the team uses every day. When anyone can generate a screen, the edge is knowing which one is right.

I trained as an architect and in computing, which is probably why I think in structure: how the parts fit, and how they'll hold up at scale.

Outside work, you'll find me in Athens, as close to the sea as possible. It's where my best thinking happens. Design and technology never stand still, and that's what keeps me curious and growing.

systems, not screensdesign × codeship, learn, refine